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Digital printables shop, 11 months of Pinterest-only marketing - the actual numbers

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Greg W

No ads, no email list until month seven. Products are $4-$12 planners and wall art.

  • Months 1-4: $0 to about $60/mo
  • Months 5-8: $180 to $420/mo
  • Months 9-11: $890, $1,310, $1,020

The month eleven dip was me pinning less during a house move, not anything on the platform. The email list I finally started in month seven now does roughly a third of sales by itself, and that's the one thing I'd do on day one if I started over.

# digital # income # printables

2 replies

Danielle Osei

The month-seven email regret is completely universal. Everyone says it afterwards and nobody does it at the start, me very much included.

Danielle Osei

How many pins a week were you running in months 9-11? Trying to figure out whether this is a volume story or a 'you finally got good at design' story.

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