Two conversion campaigns, a full month at $10/day sitting steady around 3.5 ROAS. Doubled both and by day six I'm at 1.91. My breakeven is about 1.8 so I'm technically still alive but barely. Do I hold and let it re-learn or pull it back down? I genuinely can't afford to eat a bad month to find out.
Six days is nothing. A budget change resets delivery and you need at least a full attribution window before the number means anything. That said, I'd have gone $10 to $14, not straight to double.
Don't scale the winner. Clone it. Same $10/day, new creative or a different product, let the copy learn on its own budget. You keep the campaign that's already working intact instead of gambling it.
Honest question - is that 3.5 from the Pinterest dashboard or from your store? Mine disagree badly and the platform number gets noticeably more generous the more I spend, which makes all the 'it recovered' stories hard to trust.
I held through basically this exact dip and it came back to 2.9 by day eighteen. Not 3.5 though, and it never got back there. There's a real ceiling where the cheap part of the audience runs out and you're paying to reach the rest.
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