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Finance pinners: January is not a strategy. Here's what I run the other eleven months

Tips & strategies 2,429
Nora Kowalski

Budgeting content absolutely explodes in January and then falls off. If your whole year rides on that spike you're building a business on one month.

What I've mapped from three years of my own data: January is budgets and debt payoff. February-March is tax stuff. April-May is "where did my money go". Summer is travel budgets and back-to-school costs. September-October is holiday saving. November-December is gift budgeting and "Christmas on $200". Every month has money anxiety, it just wears a different outfit.

# evergreen # finance # seasonal

2 replies

Sarah Chen

The holiday saving angle in September is underrated and I only found it by accident. People genuinely search for how to afford Christmas in autumn and almost nobody writes for it because everyone's busy writing gift guides.

Greg W

Good list. I'd add that the sinking funds / cash stuffing visual stuff performs year round in a way that written budgeting advice doesn't. It photographs well, which sounds stupid as a criterion for financial content but it's the platform we're on.

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