Three months of testing. Monthly impressions went from about 90k to 280k. Outbound clicks went from 5,100 to 3,000. On paper the account looks like it is doing great and my site analytics say otherwise. Is this the normal trade or am I just making bad video?
That matches what I see. Video gets shown more and clicked less. People watch it in the feed, get the answer, and there is no reason left to leave the app.
Is the link visible anywhere in the video itself? My click rate on video improved a lot once I stopped assuming anyone would go hunting for it under the player.
I run both on purpose. Video for the discovery stuff where I just want to be seen, static for anything I actually need traffic from. Trying to make one format do both jobs never worked for me.
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