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Video pin length - six seconds or thirty? I'm getting both answers

Marcus Hale

Half the guides say 6-15 seconds, the other half say 15 seconds to a minute for organic, and as far as I can tell the 6-15 number originally came out of the ad specs and then got copied everywhere.

My content is process stuff - sanding, staining, that sort of thing. Six seconds is basically a gif. Thirty feels like it'd get scrolled straight past. What are people actually shipping, and what are you seeing on completion?

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