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wrote everything in dutch for a year — the tradeoff nobody mentions

Kate Osborne

Dutch board names, Dutch titles, Dutch descriptions, Dutch site. Saves per pin went up a lot because the people seeing it were finally the right people, but total impressions are a fraction of what the same content gets in English. The genuinely hard part is that you can't really run both on one account without the profile looking schizophrenic to anyone who lands on it. Rough rule I landed on: if you monetise with display ads the English pool is worth more per view, and if you're selling something priced in euros do it in Dutch and stop staring at the impressions number.

2 replies

Matches my experience in German almost exactly. The other piece nobody mentions: the seasonal calendar is different. German Christmas content peaks earlier than the US curve and Halloween barely registers for my audience, so US-based timing advice isn't just unhelpful, it's actively wrong for me.

Two accounts is the answer if you're serious about both. Same brand, one per language. It's annoying and it's double the pinning, but the boards stay coherent and you can actually read your own analytics instead of averaging two audiences together into a meaningless number.

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